Advertising PowerPoint Presentation Example | Topics and Well Written Essays - 1000 words

advertize - PowerPoint Presentation ExampleTotal investment in advertising media has been forecasted to be USD 558.4 billion by the year 2016 (Neoadvertising, 2011).There are several challenges that the advertisers face when marketing their products. Advertising is a costly affair and thus it increases the cost of the product. It at times misleads the public and also creates dissatisfaction among them (The Guardian, 2012). discard food can be referred as an informal expression that is used for food. It does not have ofttimes nutritional values. It has been observed that debris foods have negative impacts upon the health of the people (Nawathe & et. al., 2007).Government has verbalise that the junk food marketers must not advertise their products to the kids because such advertisements may attract the kids and may create impairment to their health. Although several efforts are being made to reduce such marketing towards the children, there has been rise in the fast food advertis ement aimed towards 2-to-18 years old children (Noguchi, 2012).The main marketers that tend to advertise their products to the teens are McDonalds, KFC, Subway, dominos, Taco Bell, Burger King and Dunkins Donut. These companies target the teens because they are heavy users of social networking sites, cell phone messages as well as games. Therefore, targeting them becomes easier (Melnick, 2010).The main objective of the advertising done by the fast food marketers is to bring in brand affinity that begins at early age. Most of the marketers advertise targeting at parents as well with the cognition that greater exposure held by parents will lead to more routine fast food dine (Melnick, 2010)It has been noted that in the year 2002, a group of over-weight children filed a complaint against McDonalds from New York. They stated that certain food products of the company lead to several diseases such as over-weight,