An investigation into the impact of branding on growth of tablet Essay

An investigation into the impact of branding on growth of tablet computer for the UK market - Essay Example Branding in the tablet industry 17 2.7 Chapter Summary 20 2.8 Research Hypothesis 20 Chapter 3: Research Methodology 21 3.2 Research Method 22 3.3 Research Design 22 3.3.1 Types of study 23 3.3.2 Theoretical vs. empirical 24 3.3.3 Nomothetic vs. ideographic 24 3.3.4 Cross-sectional vs. longitudinal study 24 3.4 Data Collection Design 25 3.3.1 Qualitative vs. quantitative study 25 3.4 Sampling Design 26 3.4.2 Variables 28 3.5 Data Collection, Measurement & Analysis 31 3.5.1 Sample size and instrument for data collection 32 3.5.2 Scaling 33 3.5.3 Ethical Issues in Collection of Data 33 3.5.4 Data Analysis Technique 33 3.6 Conclusion 34 Chapter 4: Analysis & Findings 34 4.1 Analysis 34 4.1.1 Quantitative Analysis 34 4.2.2 Analysis of Qualitative Survey 62 4.2 Findings 67 4.2.1 Major Findings of the quantitative survey 67 4.2.2 Other findings of the quantitative survey 70 4.2.3 Findings from (interview) qualitative survey 70 Chapter 5: Conclusion & Recommendations 72 5.1 Conclusions 72 5 .2 Recommendations 79 Chapter 6: Reflections 81 6.1 Reflections about the topic 81 6.2 Reflections as a researcher 83 As a researcher, the sheer magnitude of involvement required, the difficulties in arranging the respondents for both the qualitative and quantitative study, designing and developing the instrument vis-a-vis the aims and objectives of the study, made to believe that a study of this nature is a supreme type of learning. Being a student of electric engineering in the undergraduate programme, this was the researcher’s first encounter with learning the business knowledge, particularly in marketing and branding. Though initially, it was... This chapter provides an overview of the entire dissertation, starting with the background of the study that brings out the phenomenon of study. This is followed by a delineation of the need of such a study and its significance, which then leads to formation of the research question and setting the aims and objectives of the study. Subsequently, the chapter deals with a brief description of the research methods to be adopted for the study covering such issues as the research design, sampling, data collection and analysing. 1.2 Background In the information age, two things have invaded into most of individual’s life – one is a mobile phone, and the other a PC. Over the decades, the need for diminishing size and increasing mobility of the personal computer; and increasing size and functionality of the mobile has given rise to the birth of Tablet PC. In other words, a tablet PC can be seen as a blend between a mobile phone and a PC that has evolved from consumers’ preference for larger and larger mobile phones and smaller and sleeker laptops. With the release of iPad in April 2010, Apple created a revolution of table computers, even though a host of other companies such as Dell, and Samsung published their tablet computer in the same year; and followed by Blackberry PlayBook, HP Tablet, Asus Eee Pad, Data Ltd Tablets which were released in 2011. The tablet PC market has taken the technology market by surprise in terms of growth, product innovation, and marketing innovation.

Article summarize Example | Topics and Well Written Essays - 250 words

Summarize - Article Example 30 female and 39 male participants completed all the requirements and were included in the data analysis (Tate 2008, p. 19). In assessing self-monitoring, the synder and Gangestad’s version of a self-monitoring scale was used (Tate 2008, p. 19). A measure of authentic leadership was created during the research because no such measures were in existence. The created measure was based on Georges five characteristics of authentic leadership that are; passion for the purpose, leading with heart, demonstrating self-discipline, practicing solid values, and establishing enduring relationships. The responses were using the 5-point Likert-type scale (Tate 2008, p. 19). To test hypotheses 5, 3, and 1 of the research, correlational analysis was used while hypotheses 4 and 2 were tested using Hierarchical Liner Modeling (Tate 2008, p. 20). The results failed to support hypotheses 5, 3, and 1. There was no substantial correlation between perceptions of leadership and self-monitoring. Based on the results, neither authentic leadership nor self-monitoring correlated with self-rated perceptions of leadership. Leadership perceptions over time were, however, positively related to all measurement times (Tate 2008, p. 21). The researcher concluded that the variations on how individuals are seen as leaders by others have effects on leadership practice (Tate 2008, p. 27).